Bulgari “One Ring to Save the Children”
For their 125th anniversary, fashion house Bulgari has set a goal of raising €10 million EUR (approximately $13 million USD) for the Save the Children foundation, having already completed one tenth of the goal through an initial donation of €1 million EUR (approximately $1.3 million USD). The campaign’s premise will see a special silver ring featuring an engraved Bulgari logo on the outside with a “Save the Children” engraving seen within. Constructed of silver as an homage to Bulgari’s original roots as a silverworks company in the 19th century, 20% of the sale of each ring will be donated to Save the Children. The Save the Children foundation continually looks to protect the rights of children as well as make the necessary efforts to give them a better life through various programs. The ring will go on sale starting February 1st 2009 till December 31st, 2009 at Bulgari stores around the world. A retail price should hover around $375 USD.
Source: Butter Boom