Rome SDS x Consolidated Skateboards Libertine Drunk
by Staff, October 11, 2008
Core snowboard brand, Rome SDS, has teamed up with Consolidated Skateboards to create a premium boot with a subversive agenda. Though the approach is playful, the issue is not to be taken lightly. Consolidated Skateboards first launched the Don’t Do It Army in 1997 to keep big sporting goods brands out of the skateboard industry, and now, together with Rome SDS, they are bringing the campaign into the snowboard arena. Taking Rome’s popular Libertine silhouette and incorporating their signature Banana logo, Don’t Do It slogan, and Drunk namesake, Consolidated looks to stir up a conversation about the big sporting goods company who recently made their debut in the snowboard scene. Does this matter? That’s up to you. Available at select Rome SDS dealers this winter.
where does rome get off talking about where snowboarding came from? Rome was nowhere to be found when i first started shredding so they can take the attitude that they are some everlasting company in this game and fold it up real nice and stick it up their a**
“Aww yeah. Finally a respectable snowboard brand releases a decent collab. I’m getting a pair for sure.”
did you ever see the solomonXadidas boot? that was a sick ass collab
Oh yeah, forgot to mention that snowboarding is a rich kid sport. I’ve been snowboarding since 1989 on my neon Kemper.
I hate to tell everyone but the skateboarding and snowboarding have hit mainstream. Take what you want from it and leave the rest. Consolidated has never really done anything positive for skateboarding. When have they ever paid 100 of thousands of dollars to build skateparks? Just get over it, Vans, Sole tech, DC, Globe, are all just as corporate as Nike, and if you can’t see that then you are blind to reality.
SNOWBOARDING (as SKATEBOARDING) IS NOT A SPORT.
Support true brands and local shops.
“DON’T DO IT”.
Nike is a huge company that should not be making snowboard boots, burton is a huge company that owns way to much but still makes some of the best sh*t, and rome is a company that hates on burton and “corporate” snowboarding but is getting just as big as burton as we speak. I don;t see how you could hate on consolidated cause they are just helping in exterior design. buy from core brands and stop bitching about how crappy all the big brands are, don’t even give them a thought.
for consolidated to team up with a snowboard brand – hella fucking whack. there goes consolidated down the tubes. besides from what I know, no brand in snowboarding is core. they all sell to every big box store.
why hate on nike when burton’s still in the game? They’ve been loyally turning snowboarding into profit for 30 odd years and taking out private names as the years have progressed. Take a deeper look at just how many companies burton now heads. Might make you think twice about nike.
The funny thing is you would have thought with all of Nike’s money and resources they would have come out with a super tech pair of snowboard boots and they didn’t. Nike’s boots suck and so do these. Snowboard boots have advanced so much since this old skool style above.
DSS – Rome is a snowboard company that has made boots for a couple years now. When Nike decided to get into snowboarding, again, the guys at Rome contacted Consolidated to hook up the colab i think. The two companies share very similar feelings on the big corporate running short companies taking money from actual skateboarder or snowboarder owned companies.
I remember seeing the guys from Consolidated at the last snowboard tradeshow in Vegas when these boots were announced.
well, I think they’re just afraid Nike is taking over. so they bring up things like “destroy the soul” of skateboarding and snowboarding because they know we’ll side with them. these brands don’t really care about the roots of these sports, their worried about losing money because they know Nike, as an empire of sports of all kinds, have the money to make incredible gear, and could POSSIBLY take them outta business, which rarely happens because a lot of dedicated people rather support smaller companies which have been doing it for years. and I’m sure destroying the soul of snowboarding is not the intentions of Nike in any way, they just want to grow as a company.
and I’m not just saying this because I’ll be rocking the Nike boots this season.
Gawd damn Brettman! Of course its Nike’s idea to dominate in ANY market. Is SB small & separate from Nike, yes. Do they have to answer to the giant Nike machine, yes.
True they oporate on a very shoe string budget comparing to say Nike Basketball but it only takes one look back to the recent Nike SB movie release to see they are more than willing to cut dumb money checks. How much they spend on that movie production, release, promotion, etc? Pshh, DUMB money!
They may have started with what appeared small ambitions but now look how the SB market has pin-holed any skate shop looking to make money? Nike SB doesn’t even allow new shops to choose their shoe inventory, Nike SB just sends them a ton of shoes ( & half are crap).
& as for this collaboration, when did skateboarding start jocking snowboarding? It’s the end days for sure.
these are ugly as hell. who the fuck cares about what company is producing stuff for what. Its all a big waste of time. I have better things to worry about. If nike makes a good product ill buy it i dont give a damn about pride in small companies its a calorie burner. In the end no one changes from any of this.
what does this have to do with nike…
I like the idea, but Consolidated (a skateboarding company) should have left it to a snowboarding company for such a idea… Dope none the less though.
Nike boots suck. They’re heavier than shit. Learn2snowboard.
dude consolidated is wack. nike does support snowboarding and skateboarding. last time i checked it was nikeSB saving boardshops and NOT consolidated.
people buying snowboard boots for the sheer fact of the collab shouldn’t be snowboarding in the first place. yeah they look cool but its comfort. all that aside, im psyched getting the mishka jibpan for this season. itll shred the fuck out of the park
wow, just let it go already
i dont think nikes intentions are as doom n gloom as some people suspect. the people designing and standing behind the design are legit and vastly separate from giant machine that embodies much of the company motivations.
few people realize how small Nike SB is….or who the people actually are behind the branding and designs
somebody is a little scared that NIKE is taking over.
Aww yeah. Finally a respectable snowboard brand releases a decent collab. I’m getting a pair for sure.
a nike diss??? …i think the same way.
this is so true. I can understand wearing some NikeSBs, because Nike has a long background in shoes. but snowboarding? fuuuuck that.
nice…passed up on the drunks sb’s…BIG MISTAKE!!!
Awful