Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Core snowboard brand, Rome SDS, has teamed up with Consolidated Skateboards to create a premium boot with a subversive agenda. Though the approach is playful, the issue is not to be taken lightly. Consolidated Skateboards first launched the Don’t Do It Army in 1997 to keep big sporting goods brands out of the skateboard industry, and now, together with Rome SDS, they are bringing the campaign into the snowboard arena. Taking Rome’s popular Libertine silhouette and incorporating their signature Banana logo, Don’t Do It slogan, and Drunk namesake, Consolidated looks to stir up a conversation about the big sporting goods company who recently made their debut in the snowboard scene. Does this matter? That’s up to you. Available at select Rome SDS dealers this winter.