Nike Football “Fate” Commercial

by Eugene Kan, October 15, 2008

Earlier this year, a prolific ad for Nike Soccer was created which enlisted the talents of movie director Guy Ritchie. On a similar tip, Nike look to another series of accomplished directors in David Fincher (Fight Club, Se7en, The Game) and Emmanuel Lubezki (Children of Men) to mastermind another great commercial, this time with Nike Football as the focus. The commercial follows the pre-destined fates of LaDanian Tomlinson and Troy Palamalu from their pre-birth ultra-sounds and through their adolescents to achieve their current successes in the NFL.

Source: Booooooom

8 Responses

  1. Posted by: patsfan83 on November 18, 2008 at 2:47 am

    this song/commercial gives me chills everytime I see it!

  2. Posted by: richay14 on October 16, 2008 at 3:29 pm

    i think the song is Jay Z- The Blueprint 2

  3. Posted by: gator on October 15, 2008 at 7:37 pm

    not as good as the soccer one

  4. Posted by: DC Duder on October 15, 2008 at 3:24 pm

    The song is called “The Ecstasy of Gold,” written by Ennio Morricone for the soundtrack of The Good, the Bad, and the Ugly.

  5. Posted by: soulmanifesto on October 15, 2008 at 3:16 pm

    don’t know the original title of the track, but it’s sampled in jay-z’s Blueprint 2.
    “UNLEASH THE FLUTES ON EM GURU!!”

  6. Posted by: >e on October 15, 2008 at 3:06 pm

    leave it to nike to have the best marketing

  7. Posted by: dwanye west on October 15, 2008 at 2:26 pm

    what is the title of the track!!!!!!!!!!!!!!

  8. Posted by: ILL LITTLE ROBOT on October 15, 2008 at 9:49 am

    This commerical is dope I just saw it like the other day, the concept was great