Lifelounge x adidas Originals “All Day I Dream About Sneakers”
by Eugene Kan, October 16, 2008

As many of adidas’ recent campaigns have embodied the slogans, “Impossible is Nothing” and “Celebrate Originality”, together Lifelounge and adidas Originals have teamed up to showcase the work of fictional sneaker freak Herr Fritz Träumer through these ideas. The bold and outrageously designed shoes of Herr Fritz Träumer find themes beyond that of the usual sneaker conventions. The results are far-fetched and bold to say the least with them all being made into a book exclusive to select sneaker stores around Australia and New Zealand.








inspiried
I give the king’s crown to Adidas for originality. They have some bizarre ideas but they always seem to make it work. This is sick.
not that cool. my kid sister could do that. and in paint, not even photoshop
LOVE the dj inspired shoe
WOW~~!!! POWEFUL ~!!! AMAZING~~!!! SUPER B~!!!
crazy awesome
fuck yeah, trip and view this creativity.
I agree, the art is simply amazing, very impressive detail and suspension of disbelief through tromp de l’oeil. The above poster is obviously not an aesthete.
Addidas is retarded for this one….literally. Ugh
all i have to say is WOW (jaw drops)!
thats dope as hell!