James Chan – Visual Manager
Please Introduce yourself and your role at I.T?
My name is James Chan, my role at I.T is to manage and direct various visual displays for brands such as 5cm, Izzue and Choocolate.
What does I.T 20th Anniversary mean to you?
It really puts my age in perspective haha. As a youngster, I remember hitting up Green Peace to buy Dr. Martens boots. With this marking my 10th year at I.T, it really put everything in perspective. In addition, I’m happy to have the ability to develop, grow and innovate with local Hong Kong brands that I oversee.
Was there a visual theme for this campaign? Or did you allow each theme to keep its respective theme?
There wasn’t a particular special theme to this project. However we did try to ensure that many of the collaboration items featured the logo designed M/M Paris. Each brand was given full creative control to really keep consistent with the aesthetics and styles of each brand which has allowed them to develop some strong local followings.
What is the most memorable part thus far for this 20th Anniversary Project?
My chance to participate is already a great honor. The whole event has created an international buzz and really generated a lot of positive comments regarding I.T. Nevertheless, being a part of the project is a great and memorable reward.
Among the numerous 20th Anniversary collaboration products, which is your favorite piece?
I’ll be honest, all the local in-house I.T brands are my favorite!
