Dicky Ng – Marketing
Please Introduce yourself and your role at I.T?
I’m Dicky Ng and my role at I.T is to oversee all of the menswear for I.T. This includes both advertising and PR for the respective brands under I.T’s comprehensive menswear labels.
What does I.T 20th Anniversary mean to you?
20th anniversary to me is something I feel is similar to a new beginning and a reflection on the past 20 years. I look forward to being a part of I.T’s next 20 years as well.
How did you approach this campaign? Was it difficult to co-operate with so many brands?
The most important aspect of this project was efficient time management. Due to the international scope of this project, lots of sleepless nights were required to match up with our international counterparts to discuss and plan for each respective collaboration. However in the end we’re more then satisfied with the final result.
During the promotion of this project, did you encounter any difficulties or problems?
We didn’t really encounter any big problems. In reality the brevity of the whole event (4 days), is in itself an easy to promote aspect of the project. It was by no means an easy feat to get everything done on time, but by getting it done in the allotted time period, it has garnered much respect and positive feedback.
Among the numerous 20th Anniversary collaboration products, which is your favorite piece?
My favorite item for the anniversary collection is the Fingercroxx skateboard bench. Just a timeless piece of design which will be popular for years to come.
