Hypebeast Feature: Essentials – In4mation

by L.A. Ruano, October 17, 2008

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One of a strong contingency of initiatives from the beautiful state of Hawaii, In4mation has really pushed the boundaries in recent memory in both the retail and fashion segments. Offering a healthy serving of their easy-going aesthetic which has come to mark the island’s personality, the brand has expanded their reach throughout the world. Our latest Hypebeast Essentials looks to four crucial members of the In4mation team as they outline their items required to get them through each day.



Jun Jo – Principal | Professional Surfer

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A warm clean wave
This is something that has been my life for so long. Surfing every morning and being in the ocean just washes out the stress of a workload. Without the feeling of gliding on water and the feeling of being free, my life would fall apart.

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My Family
My wife Cassie and son Ziggy. They are everything, without them I am nothing.

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Morning Necessities
The hamsa bracelet protects me from the bad something, I always have to have it on. This spray bottle is to un-wrinkle my clothing, just spray on, put on clothes, and all the wrinkles come out! Starbucks Vanilla Latte, Don’t know what it is but its an addiction without it I cant wake up.

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Honolulu
Home sweet home. You can go from 20 minutes in an amazing city atmosphere to absolute pristine beaches. Best of both worlds.

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Work desk
It resembles myself in every way. A giant mess ……..

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6 Responses

  1. Posted by: Funaki on October 20, 2008 at 3:47 pm

    Cheeeee hu. Cheers mate.

  2. Posted by: jay on October 19, 2008 at 8:43 am

    i’ll hook her uop with some vegemite if she hooks me up with some product

  3. Posted by: hades252 on October 18, 2008 at 5:47 am

    you I want some of that arroz con pollo son, and vegimite is only for austrialians…..

  4. Posted by: Chrizzle on October 17, 2008 at 11:42 pm

    Try out Thunder trucks in your set-up! Griptape SB’s!

    pretty sweet

  5. Posted by: B on October 17, 2008 at 10:57 pm

    Elska – if you can hook me up with Supreme pickups here and there I can send you as much Vegamite as you need!!! Just let me know ok. kthanxbye

  6. Posted by: ninjeff on October 17, 2008 at 7:47 pm

    808 all day.