The Young & The Banging – Recap
by L. Ruano, September 7, 2008

Getting a look into the opening reception for Heron Prestons new book, The Young & The Banging, we instantly feel throwback high school nostalgia. The event lived up to its title with its chalk boards, blown up polaroids, science fair projects and the timeless Lifetouch style photo booth. The gallery will be open until September 28th, 2008 with more information provided at the Young & Banging website. If you missed out on the book preview, click here.
Source: M.I.S.S






you are confusing the difference between cool and cool “guy”. i agree, cool sells, but what YOU are talking about is money being made in the cool guy industry, ie. the brands featured on hypebeast.com. supreme’s been around for what 15 years and what’s the market value of the brand… 10, 15, 20MIL. there are brands out of this cool guy industry that have been around for half the time that are selling for 100MIL, ie. cheap monday. this cool guy industry is all smoke and mirrors man, wake the fuck up guys… unless you all think making 80K a year is a lot. cool guy will never make as much money as rich does.
that show is lame. them bitches need to get real jobs or step up and produce some quality work. nothing original about that show. nothing good about it but the location. bunch of hype and dreams. appreciate the hustle, but not the effort.
^you have to be joking!!! selling the “cool” is making the money these days, if not, then why does this site exist? Are you running a product based “hype” machine for your health? cultural preservation maybe? Or is so that you too can feel like you are a part of this cool (but that’s not your own fault, you were tricked too). What then drives the demand to wait in line out in front of supreme for 12 hours? Hey man, buy this t-shirt, there were only like 500 produced, sure it’s only cotton and heat set ink, but just being one of only 500 people on the planet makes it worth $75+ what you own will make you unique, unique is cool. If cool didn’t make money then British Knights would still be handed out as parting gifts to contestants on Nickelodeon game shows… You want to be cool? then buy our shoes! Buy our hats! Don’t forget to buy the matching windrunner! It was a collaboration between our mulitnational sweatshop corporation and that really cool artist with all the street cred that all the other kids are into these days!
Yeah, right, cool doesn’t make money. One thing about your statement is true though, the rich don’t need to be cool, they are to busy finding new ways to convince thousands of uninspired, culturally listless kids to give up all their money for their very own piece of (limited edition, one of only 150) “cool”….
the rich don’t need to be cool. cool doesn’t make money.
the RICH will do whatever they can to be cool… “to be” that is.