Roger Federer vs. +41 Nike Product Installation
by L.A. Ruano, September 8, 2008

Playing in today’s US Open final match, Swiss born Roger Federer is heralded by many as the best tennis player in the world. Nike, a long time Federer endorser, will be holding a product installation featuring the new Federer line alongside +41 and special guest DJ AM. Along with free drinks, ice cream and access to the Nike i.D. booth, it will surely be a great event. The in-store reception will begin at 5pm at the 0808 Nike Sportswear Store in Berlin, September 9th, 2008.



I was at this event yesterday and it was pretty dissapointing. I think there may have been about 20 people total, and the music was pretty lame. Did not even really see the RF merchandise. Cool idea- poor execution in my opinion.