The Sun x Solebox x Asics

Posted by: Eugene Kan / August 21, 2008 / 3 Comments

To help promote their upcoming Asics collabo, Solebox has enlisted the help The Sun for their commercial spot as people around the city pull a Run DMC and put their shoe in the air towards the sun. For those unfamiliar, the Solebox x Asics Gel Lyte III features color-changing properties which makes The Sun a worthy contributor to this collaborative spot. The shoe hits stores on August 23rd.

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Actually Puma also had The Basket that changed color a little bit in the sun.

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BeastPosted by: Randy / August 21st, 2008 at 9:39 pm

i heard thers only 250 of these and ther germany only =(

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BeastPosted by: tjholmes26 / August 21st, 2008 at 10:12 pm

^^the basket was heat sensitive, the gel lyte is UV-sensitive ;)

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BeastPosted by: rk / August 25th, 2008 at 1:28 pm
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