The Sun x Solebox x Asics

by Eugene Kan, August 21, 2008

To help promote their upcoming Asics collabo, Solebox has enlisted the help The Sun for their commercial spot as people around the city pull a Run DMC and put their shoe in the air towards the sun. For those unfamiliar, the Solebox x Asics Gel Lyte III features color-changing properties which makes The Sun a worthy contributor to this collaborative spot. The shoe hits stores on August 23rd.

3 Responses

  1. Posted by: rk on August 25, 2008 at 1:28 pm

    ^^the basket was heat sensitive, the gel lyte is UV-sensitive ;)

  2. Posted by: tjholmes26 on August 21, 2008 at 10:12 pm

    i heard thers only 250 of these and ther germany only =(

  3. Posted by: Randy on August 21, 2008 at 9:39 pm

    Actually Puma also had The Basket that changed color a little bit in the sun.