Nike Sportswear 21 Mercer Tour

Posted by: L.A. Ruano / August 22, 2008 / 1 Comment

Cool Hunting got together with Global Creative Director for Nike Sportswear, Richard Clarke to produce a short video tour of the new Nike Sportswear flagship store on 21 Mercer in New York City. We get some insight on the stores creative direction and product within from the man who knows it best.

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This guy sounds like a convoluded marketing textbook. Im sure he’s incredibly smart but what a load of blah. You took and unlimited budget and churned out a well-executed retail/gallery space….that’s it. ‘Similar to taking a linear line and then putting it in a vertical stance’. WTF?

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BeastPosted by: heyyou / August 23rd, 2008 at 1:41 pm
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