We’re quick to admit our coverage of women’s directed content is usually quite sparse, however in our eyes women’s brand HELLZ has been a consistent performer season to season and has often featured an unparalleled direction with provocative prints and rarely seen styles in their pieces. In a recent video interview with KarmaloopTV, HELLZ creative director Lanie Alabanza talks about her rise from as a designer at Rocawear, the meaning behind her brand’s name and the inspirations that drive each collection.