Interview with Lanie Alabanza of HELLZ

by Eugene Kan, August 31, 2008

We’re quick to admit our coverage of women’s directed content is usually quite sparse, however in our eyes women’s brand HELLZ has been a consistent performer season to season and has often featured an unparalleled direction with provocative prints and rarely seen styles in their pieces. In a recent video interview with KarmaloopTV, HELLZ creative director Lanie Alabanza talks about her rise from as a designer at Rocawear, the meaning behind her brand’s name and the inspirations that drive each collection.

One Response

  1. Posted by: pork on September 1, 2008 at 11:36 pm

    she usually looks cuter