Alphanumeric Pop Up Shop
by L.A. Ruano, August 7, 2008
Alphanumeric was a brand that stood out amongst the rest some years ago, you could say they were ahead of their time, and then it all went away very quickly. Resurrecting itself, Alpha is bringing a flurry of different design aesthetics to their garments, not that they lacked any before. With a changing market, the focus of late has been to conform to a more contemporary styled approach to streetwear. Featuring their new looks in apparel and denim, Alphanumeric has set up a pop up shop in Montreal, Canada within the location of the Off the Hook boutique. The shop has been completely transformed into a classroom reminiscent of their old school magazine ads, complete with chalkboards and those storage desks I used to love in elementary school. Be sure to check out the Off the Hook blog where you can view a video of Creative Director Alyasha Owerka-Moore, detailing the new collection.
^^^^agreed^^^^
I use to really like alphanumeric and Matix around the very late 90’s to very early 00’s. And now… eh.
that’s actually a pretty cool pattern they have going on the decks. too bad their shirts look amateur though.