The North Face brand is well known and respected for its functional outerwear fleece and its wilderness chic equipment. The North Face now adds another sub line to its repertoire with its Japan only line, The North Face Purple. The North Face Purple line incorporates North Face’s signature ruggedness and practical usage with a new luxury flair that adds exotic animal skin and leather to the mix. Some of the stand out items includes the classic backpack in black, brown and yellow with a unique camouflage lining. The trendy messenger bag shares the same colorways as well as the new wallet. They all share the distinct purple label that shows its authenticity and its distinction from the other North Face line. The items are now available at Atmos.