Since 2006, the duo of Kevin Carney and Brandon Day, have shaped The Generic Man into a very simplistic entity striving for superior quality and essentially a product for the generic guy. Constructed from the best materials Europe has to offer, The Generic Man delivers a broad range of styles including sneakers as well as dress shoes and kicks to just hang out in. For the 2008 S/S Collection, 12 different styles are available, most of them incorporating just one single color along a black or white midsole. Ranging from Boat style shoes, to wingtips, slip-ons and even a chukka reminiscent design, all maintain a luxurious yet smooth approach to simple shoe design. They are now available at select higher end retailers in New York, California and overseas in Finland.