Nike Future Sole Design Competition Recap

Launching at the start of 2008, the Nike Future Sole project was an unreal opportunity for up and coming design inspired students as Nike put the wheels in motion for a future crop of designers. After sorting through 150 sketches from budding designers with a passion for Nike, two finalists were chosen; Each enlisted with a task of designing their own Force and Flight shoes respectively. Juan Carlos Pozo of Florida went to work with Sports Culture Designer Marc Dolce on a Flight model (Air Flight Comanche) while his counterpart from Massachusetts, Ben Adams-Keane put the touches on a Force (Air Force Adapt) shoe with the help of Jordan Brand Designer, Justin Taylor. If the Apple grand prizes weren’t enough icing on the cake, each designer were also presented with 3D models of their designs. Nike has paved the way for a new generation of designers with this Future Sole initiative and should provide a great opportunity for youngsters to get their foot in the sneaker world.

Source: Sole Collector