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With all the brands out there nowadays, it’s hard for consumers to go around and find something they feel connected to. Mishka came up with a great idea to give more power to the everyday shopper with their Mishka Custom Shop. Similar to Nike ID studio, the custom shop allows you to choose all the different colors for fonts, graphics, and the shirt itself. They added a nice touch with the custom inner label you can add your name to. This will definitely change up your shopping experience for the better.