What sort of concept did you have in mind for the Vancouver Boneyards Pop Up Store? Do you think the whole Gas Town aesthetic fits in with the theme of Boneyards?
Gas Town is the perfect place to do the project store, but Vancouver in general fits with what Rob, Paul and Shin have put together. Vancouver has the beach community, has a huge skate scene and is deeply rooted in Punk, Oldies and Art. It’s the closest place to southern California I have ever visited.
What sort of items will be seen in the Boneyards collection?
Boneyards ended up being a full capsule collection that Paul and Shin visualized. They created everything from some beautiful nylon and cotton jackets to Japan selvedge denim. Nike also came to table and have created both a Blazer and Terminator for the project.
How does Stussy Vancouver and Toronto position itself within the whole United Front movement? Can you explain what exactly the United Front is?
Stussy is a great addition to the cluster of stores and brands we already operate and are growing. Being involved with Stussy sets such a high level of expectations for my crew that it has really made everyone step up. We are learning a lot, especially working on a project like Boneyards on how brands should create energy and excitement in the marketplace. United Front is a blanket that I can throw over all my businesses and my involvement in other activities the crew is involved in. United Front houses a few different businesses. Goodfoot, Ransom, Nomad, Nvsble Tailors and Stussy – these are the most visible side of what UF is and does. We also have a division that is Design / Consulting and Construction based that has worked on the Canadian Olympic teams garb for 2008 to building and designing stores for other companies. Pretty much we stay busy!
Thanks to Stussy once again for letting us be a part of this project.
