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ELM COMPANY Designer Music Collection - "Summertime"

In the debut of ELM COMPANY’s latest collection dubbed “Designer Music”, the hat brand seeks to

In the debut of ELM COMPANY’s latest collection dubbed “Designer Music”, the hat brand seeks to pay homage to some of hip-hop’s hits from the so-called Golden Era of hip-hop. First up is a tribute to the DJ Jazzy Jeff and Will Smith classic tune “Summertime” from 1991, masterminded by Kevin Sanchez and Chace Infinite of Self Scientific. With a music video based around a BBQ setting, these elements make their way into the hat including the use of red/white gingham, embroidered watermelon patch and a cloud print liner. To top it off, the cap features a line from the song “Just a little something break the monotony”. Keeping in-line with the song’s release year, 91 hats will be available.

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