April77 just came out with their 2008 Fall/Winter collection titled “We Lived Our Lives in Black.” The collection pays homage to the mid-1980s and early 1990s non-Londonian British, Scottish, and Irish Culture, and is influenced by the musical influence of Jesus and Mary Chain. They focus on minimalistic power by having straight-legged pants, oversized sweaters, stonewashed jeans, and rigid jackets. Most of the pieces are monochromatic in black or gray with a focus on eccentric fit and cuts. The collection includes a wide range of products including leather jackets, coats, sweaters, jeans, tees, and even suits.
