April77 2008 Fall/Winter Collection

by Charles Cheng, July 23, 2008

april 77 fw 0809 1 500x331 April77 2008 Fall/Winter Collection

April77 just came out with their 2008 Fall/Winter collection titled “We Lived Our Lives in Black.” The collection pays homage to the mid-1980s and early 1990s non-Londonian British, Scottish, and Irish Culture, and is influenced by the musical influence of Jesus and Mary Chain. They focus on minimalistic power by having straight-legged pants, oversized sweaters, stonewashed jeans, and rigid jackets. Most of the pieces are monochromatic in black or gray with a focus on eccentric fit and cuts. The collection includes a wide range of products including leather jackets, coats, sweaters, jeans, tees, and even suits.


april 77 fw 0809 2 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 3 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 4 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 5 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 6 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 7 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 8 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 9 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 10 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 11 500x331 April77 2008 Fall/Winter Collection

april 77 fw 0809 12 500x331 April77 2008 Fall/Winter Collection

9 Responses

  1. Posted by: Ra_Co on July 25, 2008 at 1:41 am

    While April77 had alot of misses for me, it also had some real quality pieces….While I can understand some peoples anguish on ‘hypebeast’ selecting this line to report on…..I can understand why ‘hypebeast’ selected this brand to advertise……This is the interenet and any can and will view it…..plus while these pieces may not work together for most they WILL work seperately for some………PEACE

  2. Posted by: FEK on July 24, 2008 at 5:47 pm

    Nice!!

  3. Posted by: Phillip on July 24, 2008 at 4:05 pm

    Loveee it all. Clearly posted on the wrong blog though.

  4. Posted by: sopemag.com on July 24, 2008 at 2:44 am

    a lot of misses…

  5. Posted by: uh on July 24, 2008 at 2:18 am

    ^^it is androgynous, i was about to say that.

  6. Posted by: red on July 24, 2008 at 12:12 am

    Looks good but man, sup with this androgenous ish.

  7. Posted by: Shinjuku on July 23, 2008 at 10:41 pm

    Not really feeling it… nothing new under the sun…. who posted this Moist Boy stuff.. I really need to see more quality Hypebeast postings like before..now its just random street to contemporary to urban anyways, Jesus Christ

  8. Posted by: Shinchi on July 23, 2008 at 8:04 pm

    ^ – I agree

  9. Posted by: Robbie on July 23, 2008 at 7:20 pm

    jesus christ