An event that really needs no intro and a rivalry born in 1960s has been renewed in the 2008 NBA Championships as the Boston Celtics and Los Angeles Lakers opened up game 1 of the Championships last night. For West Coast and LA rooted UNDFTD, they’ve thrown the proverbial first punch from a store perspective with the release of their “Boston Sucks” U-Man t-shirt created in collaboration with Lakers’ Lamar Odom. Are we going to see some retaliation from Boston’s end? Look for these to hit UNDFTD Los Angeles on Saturday as well as online at cart.undftd.com.
