Hypebeast TV: Wayne Best of New Era

by Eugene Kan, June 24, 2008

In this latest interview for Hypebeast TV, we explore the world of New Era with Senior Director for Sales & Marketing for Action Sports, Wayne Best. As we tour the Irvine California Headquarters, Wayne Best outlines how New Era’s implications in the custom hat world began, how New Era approves the design process for non-sports related brands and the future direction of New Era. Upon watching the interview, it’s amazing how New Era has exploded on arguably what was the fulfillment of one simple request.

Directed by Daniel Ahn

7 Responses

  1. Posted by: TG on June 29, 2008 at 12:15 am

    what a negative thought of energy to have posted that above. I take it back, it’s real cool to be in the position to do something special like that. I respect what Hypebeast has done with itself. Disregard above, that’s a bad thing to say to anyone creating something. Thank you.

  2. Posted by: hmmmmm on June 25, 2008 at 11:47 am

    nevermind…. should have waited for the video to end

  3. Posted by: hmmmmm on June 25, 2008 at 11:46 am

    what is the song in the intro/background???

  4. Posted by: Dizzizit6 on June 24, 2008 at 9:34 pm

    dope video guys….the HUF interview was also sick. good work Daniel

  5. Posted by: TG on June 24, 2008 at 9:01 pm

    but then again, does hypebeast ever take the good around them and make it great? I’d call it DumbedDown if there was a 2.0 version.

  6. Posted by: TG on June 24, 2008 at 8:59 pm

    if you guys in fact did come to Irvine, I’d expect that interview to be way more content rich. I wouldn’t call that a walk-through their offices… more like 2 second clips to pan out. …

  7. Posted by: The Count. on June 24, 2008 at 4:40 pm

    eugene tell daniel next time to either a) turn down the a/c to the lowest setting in the office or B) check the lav settings before actually shooting. shit was humming the whole time. other than that good piece.