BBC Ice Cream Season 7 Lookbook

Posted by: Charles Cheng / June 30, 2008 / 38 Comments

Billionaire Boys Club and Ice Cream just came out with their Season 7 online lookbook. As usual, the people at BBC keep it fun with the “Space Beach” theme and good use of bright colors and graphics. The book features Pharrell and Nigo as models, showcasing a very wide range of pieces from preppy vests to camouflaged parkas. Check out more after the jump to get a taste of what’s to come.

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bape, bbc and ice cream is so fucking wack. i don’t know a goddamn person who rocks this garbage. what a joke.

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BeastPosted by: Glen Mac / June 30th, 2008 at 2:01 pm

icecream work boots? lol

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BeastPosted by: dopeLIKEopium / June 30th, 2008 at 2:16 pm

a jacket with a bowtie on it, are they serious? i thought t-shirts with bowties on them were corny.

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BeastPosted by: E-MAN / June 30th, 2008 at 2:23 pm

pretty cool

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BeastPosted by: dreamcrusher / June 30th, 2008 at 2:32 pm

90 dollars for a goofy ass t-shirt thats not whats hot in the streets and wearing random pieces that dont even match thats not raw as well i give a fuck how rich and famous you are thats still wack

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BeastPosted by: Profecy / June 30th, 2008 at 3:07 pm

the shiet is fly…yall need to get up on ya swagger…bunch of boring folk! Fashion! read about it! its hot…I see more and more guys sportin this kinda stuff…

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BeastPosted by: likedoritosdatsNa-ChoCheese! / June 30th, 2008 at 3:40 pm

this is for niggers . pathetic that people like this shit. i just laugh its great.

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BeastPosted by: hardcorepunkrock / June 30th, 2008 at 3:46 pm

Good to see XXL is coming back. awesome! The clown look needs to come back.When is the BBC x US Polo Association coming out?

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BeastPosted by: Marcus / June 30th, 2008 at 3:55 pm

Its funny how all of yall get sooo worked up about some shit you cant afford anyway.

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BeastPosted by: allcitykicks / June 30th, 2008 at 4:31 pm

i don’t believe these people are getting mad because they can’t afford the merchandise. It’s just the amount of notoriety the brands receive in contrast with the quality of their products. Honestly i’ve seen iller pieces come out of Marc Ecko’s Macy’s line. Pharell and Nigo got left behind in the U.S. in 2005 with Tall Tees and Air Forces. They need to move on. This sh*t sucks.

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BeastPosted by: Kacy / June 30th, 2008 at 4:39 pm

allcitykicks: “shit you cant afford?” hahahaha. whatever, ‘mo. only a tacky ass loser would rock this garbage. i’m down with nike, prada and louis v, not this ghetto junk. it’s called class!

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BeastPosted by: Glen Mac / June 30th, 2008 at 4:50 pm

regardless of where u stand on whether their gear is relevant or not…y’all are heated! just the fact the got emotion out of you makes them winners! the most disturbing thing on this page is the quote from “hardcorepunkrock”. PS Punk music & rap speak to the exact same issues…get out more!

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BeastPosted by: Big Dix / June 30th, 2008 at 4:59 pm

These clothes are so rubbish, i mean really i saw a t-shirt by bbc for 85 pounds thats 170 dolla, this stuff is lame, rock some fly nikes and some dope jeans. leave this shit in the stores, this stuff gives street wear a bad name.

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BeastPosted by: Sunny / June 30th, 2008 at 5:16 pm

talk all you want but your sittin on your computer looking at HIS shit. might be ugly to yall but aint nothin ugly bout the millions they makin off cats

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BeastPosted by: furley ghost / June 30th, 2008 at 6:19 pm

Comments need to be disabled

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BeastPosted by: RecluIgloo.blogspot.com / June 30th, 2008 at 6:42 pm

everyone who said the clothing line isnt RAd has no swagger koolness or any sense of style period tall tees and air forces wow we stop wearin that ages ago step ur game up pleez and those who r sayin u cant afford it step ur education up and get a real job and hustle with knowledge pleez u brok un swagger people itz about time for a new sense of style everyone look the same can we pleez look different big ups to Pharell and Nigo im Outti 5000

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BeastPosted by: ENRIQUE THE GREAT / June 30th, 2008 at 7:15 pm

Mannn… ya’ll need to quit hatin. I know BBC/Ice Creams gotten pretty weak, but don’t hate. Especially if it’s because you don’t have the money. Some of the shit is hot, and you’ll probably find yourself in sumthin like it… just not BBC, lol. And I’d like to send a big FUCK YO out to that nigger guy… SMH at people still using that word. And LMAO at the bloke who said “rubbish”. Ya’ll dudes is funny

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BeastPosted by: Byrd / June 30th, 2008 at 9:47 pm

The only ppl on this board that made remote sense were the ppl playing the line (with the exception of hardcorepunkrock)……..BBC / Ice Cream / Bape are novelty brands…(less for Bape)……BBC Ice Cream was created by a person already with money out the ass (try getting a beat from him….might as well buy a house on millionaire island) just to get more money out the ass….and for what….This shit is the same quality as smaller less established brands……FUCK affording a $90 t shirt……Im smart enough not to want one…While it may be fashion its not HIGH FASHION like YSL (R.I.P) , Gucci, Prada , LV etc…..its a line aimed at streetwear fans….B4 streetwear even had a name NOBODY wore a screen printed T for more than 30 bux (and thats pushing it)…..BUT its our own fault…..Ppl wanted to be different and with differences comes hate and jealousy and an eventual TREND……..And while im first to always down this line do to its monitary meaning I must admit alot of designs are dope….but im NOT going to go broke trying to show ppl that i can wear what a celeb. might wear….SHIT even Pharell got smart….he realized ppl aint going out everyday to buy $300 pair of Stan Smith look alikes with Beepers and Blunts on them (first Ice Cream shoes)…..To end…PPL only wear this stuff so that they can appear to be “associated” with money (look, rich is in the names of the lines ….Billionaire, ICE, CREAM {Cash Rules Everything Around Me})….Clothes dont make you rich ppl…..they do the opposite (especially a $90 screen printed shirt, $75 New Era caps and $300 exact replica of another shoe , Bapesta = AF1)

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BeastPosted by: Ra_Co / June 30th, 2008 at 9:52 pm

Is this where dumb people go on their computers? The clothes are just that, clothes! If you don’t like them don’t buy them! Everyone is putting him down. Get off his nuts! No one is original anymore. Between people wanting to dress like Jim jones and Lil’ Wayne and the fact that sneakers are fruity as hell now makes me sick. If you don’t like it get off the next man’s meat and start your own clothing line. And for the waste of sperm who posted the n!&&er comment, I’d say something to you but people as stupid as you need someone to look out for them…

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BeastPosted by: 93tilinfinity / July 1st, 2008 at 3:39 am

this is exactly what i laugh about in this industry, dude it’s not that serious, you guys act like your offended because you don’t like their stuff. It’s clothes, just buy what you are into, everyone has their own style, who cares? This isnt politics, you can’t afford it den don’t buy it, and if you can and you do like it den more power to you for having the buying power. Although fashion is beautiful and is a amazing thing and I love everything about the culture, there is more important things in the world to get so heated over a season of BBC Ice Cream clothing. Everyone is allowed opinions and allowed to criticize something, but unintelligent blatant disses with not even any remotely intelligent backing to the disses are just ignorant.

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BeastPosted by: Mike / July 1st, 2008 at 4:03 am

haha everyone waste time catching feelings.

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BeastPosted by: Fitzsneaks / July 1st, 2008 at 5:01 am

What pisses me off is that 2 years ago the same dudes talkin shit would be like “OMG This shit is AMAZING!” though pharrel taught half you bitches how to dress unloyal-ass bitches wanna turn their backs on him, calling him corny and shit. He’s not a gangsta and he aint hard, he jus loves fashion jus like us and this shit is sick as hell, and fuck who ever disagrees cuz its my OPINION. look alot of you guys learned a new word! O-PIN-ION. lol, its ART poeple, ART. peeps who match every thing are so out dated its not even funny. wake up, go into your closet, and create something NEW and YOU,I think Pharrel saw the last comments from sunday and steped his game up wit the season 7 pics, that shit on the 8th waz uber wack, go check it out, page 4! ps there we’re a few educated comments i gotta shout out, Big DIX, furley ghost, Byrd, Ra_Co, 93tilinfinity and Mike. good shit!

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BeastPosted by: The real mccoy / July 1st, 2008 at 6:14 am

actually it waz a tuesday go check it out! Hot TRASH!

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BeastPosted by: The real mccoy / July 1st, 2008 at 6:17 am

Actually I’m kinda liking this new stuff, especially the footwear. There’s a few other bits and bobs in there that I like too. Also anyone who claims this shit is tacky then goes on to say they buy Louis V is a fucking idiot, because in terms of tackyness it doesn’t get any worse than LV.

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BeastPosted by: Shinchy / July 1st, 2008 at 8:13 am

Comments need to be disabled. White people always find a way to call something “for niggers” Whats the point if you don’t like it don’t buy it and shut the fuck up

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BeastPosted by: CMFT / July 1st, 2008 at 8:59 am

Is everybody still crying over whats dumb and whats not? That nigger comment was the dumbest thing in the comment blog and all yall can talk about is if the clothes are worth it? You DONT have to click on the link, and you DONT have to buy the clothes if they are wack!

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BeastPosted by: allcitykicks / July 1st, 2008 at 1:19 pm

“Swagger,” “sneakz,” “Steppin’ up yo game!” - Yup this is the future of hip-hop culture and fashiont; a bunch of illiterate boys who try and spend as much money as they can to try, and LOOK different. Guess what; now matter how hard you try, you will fail because Kanye West has already bought 70% of urban culture. Moreover, who ever is still using the word nigger - not as an insult - but as a pro-noun or a verb, you’re seriously one of the biggest retards ever.

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BeastPosted by: Hobby Rock / July 1st, 2008 at 1:39 pm

Yo, this is dope!

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BeastPosted by: Katiana / July 1st, 2008 at 3:14 pm

yo these clothes looking tight work but lil wayne garbage as f##k , he look like a transexual vampire no talent ass

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BeastPosted by: smileadyme / July 1st, 2008 at 3:42 pm

I just don’t like the forced cornball look. I like Pharrell and its….eh….to see him come through so weak. It’s gone from making decent looking stuff and borrowing old looks to who can wear the most ridiculous shit. It’s gonna peak soon and all the pictures of people wearing this shit will look corny, like disco era gear. This line is the sign that the cycle for over the top shit is almost at an end. It’s just clothes but we are all here reading/posting/buying/wearing this kinda stuff. Where else is a more appropiate place to talk about it ?

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BeastPosted by: MeOhMy / July 1st, 2008 at 6:25 pm

“all the pictures of people wearing this shit will look corny, like disco era gear” You tell them MeOhMy…..best line yet….

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BeastPosted by: Ra_Co / July 1st, 2008 at 6:59 pm

Paraphrasing B.I.G., Who ever thought clip art would make it this far? Kiddie clothes for skinny skater boys. Fail.

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BeastPosted by: jenkinz / July 2nd, 2008 at 3:04 am

fuck all you got dam nerds ,..just shut the fuck up,.. you got DAM NIGGERS,..LOL,..jp,..a peep muh myspac tho add ya boi,.. gay ass tom deleted my page so let me know what’s good,. SheEt!!!!!!!!!!,. http://www.myspace.com/1rocehussle

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BeastPosted by: www.myspace.com/1rocehussle / July 2nd, 2008 at 4:15 am

it doesnt matter if you guys think this shit is wack or not the point is each season pharrell is doing some crazy shit sometimes its overboard sometimes its right on point. Point is hes pushing it everytime, not every brand is doing that.

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BeastPosted by: lb / July 2nd, 2008 at 4:58 pm

Come on now. You know the Makevelli, South Pole and US Polo Association are more real than this stuff. Plus the shit come XXXXXL. Werd..

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BeastPosted by: XXXXL white T / July 2nd, 2008 at 5:45 pm

It’s clip art. Jenkinz said it best. This isn’t pushing anything, he’s just grabbin colors from 80’s cartoons. I like Pharell. He’s jumping off from being an awesome musician/producer. If this line wasn’t attatched to Pharrell people would throw neon eggs at it straight from a hipster chickens ass.

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BeastPosted by: MeOhMy / July 3rd, 2008 at 4:09 pm

yzzerrd!!!

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BeastPosted by: kishan / August 14th, 2008 at 11:59 am

I personally think this ish is madd flyy. Its quirky and different; a new sight for my eyes to see its perfect! If you dont like it, MOVE ON! Stop hatin. And oh to that “Dorito” guy: you can shut your dorito eating pasty pilgrim ass up! Fucking barbaric ass, pink skinned monkey; with your pigment lacking, cant-enjoy-a-nice-summer-day-without-burning ass. Open ur mind. Its 2008. Cant move along in this world without acting a fool huh…? U arent the only one who can throw a couple of derogatory words up on the screen. Lmfao, racist monkeys kill me.

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BeastPosted by: Nayna / August 31st, 2008 at 12:12 pm
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