In what should amount to adidas Consortiums largest project in recent memory, the adidas AZX project was unveiled very recently. With 26 letters of the alphabet, some of the world’s largest sneaker retailers were all brought together to Germany and respectively matched up with a letter of the alphabet. From there they were each given the ability to create their own ZX model from adidas’ fabled running collection. Stay tuned as info becomes available between now and the August release.