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Nike Air Woven Dragon Boat Festival

Increased targeting to the Chinese demographic is something one cannot ignore. With less than stellar markets elsewhere and the ever inc...

Increased targeting to the Chinese demographic is something one cannot ignore. With less than stellar markets elsewhere and the ever increasing disposable income at the hands of Chinese, big companies are looking to create a link with their new cohort of customers. These Air Wovens reference the annual Dragon Boat Festival in which people gather to remember the passing of Chinese poet Wut Yuen who passed away at the knowledge of his local army succumbing to defeat. No word yet on availability and pricing.

Source: KUMASTOCK via Kenlu

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