In a recent Complex, a BBC | Ice Cream rep forecasted the future of the brand relative to the brands foundation on Pharell’s popularity. Admitting they have begun a transformation from its original stylings focusing on loud prints, they aim to design with a larger emphasis on denim. Although the prints will remain we’re sure, here’s a look at some upcoming pieces including the aforementioned denim, tees, tops and bags. Available this Saturday at BBC | Ice Cream.

BBC | Ice Cream Hong Kong
14 On Lan Street
Central, Hong Kong
p: 852.2526.7166