The foundations established by Hiroshi Fujiwara of Fragment Design and Shinsuke Takizawa of Neighborhood has made them pretty damn popular in most parts of Asia with a slow migration into the West. Their two way collaboration resulted in a design seen on this fine gauge Basecontrol beanie. Base Control can be considered as a sort of Japanese version of American Apparel, with simple unbranded pieces. Whatever formula Fujiwara and Takizawa employ, it has allowed them to sell this beanie out at Basestation.