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JB Classics x DC Shoes

As part of skate label DC Shoes’ ongoing Double Label project, they have created an interesting product by enlisting the help of a...

As part of skate label DC Shoes’ ongoing Double Label project, they have created an interesting product by enlisting the help of a fellow sneaker brand in JB Classics to design a special package of shoes and products. The finished product utilized the imagery from tree rings to symbolize the project. Custom laser etching can be seen as a tribute to the growth rings of trees. The soles also include a growth ring tread. The accompanying t-shirts and New Eras will be based off the same theme.

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