JB Classics x DC Shoes
As part of skate label DC Shoes’ ongoing Double Label project, they have created an interesting product by enlisting the help of a fellow sneaker brand in JB Classics to design a special package of shoes and products. The finished product utilized the imagery from tree rings to symbolize the project. Custom laser etching can be seen as a tribute to the growth rings of trees. The soles also include a growth ring tread. The accompanying t-shirts and New Eras will be based off the same theme.