Embodying the relationship of "sold" and "soul", SOULD explores the concept of "selling your soul". It references the segment of the population which push aside all consequences and conscience to achieve power, fame and glory. SOULD asks "Do you have a price?" cause in reality this price exists for many.
Here’s a preview of SOULD’s upcoming Holiday Collection which includes releases of the Perishable Goods, Down With The King and 73,955 Friends. Always looking to evoking thought, these designs are a taste of things to come from SOULD.
