In February 2007, the Puma Central Saint Martins Bursary Fund was founded to correspond with Puma’s new sponsorship of the Central Saint Martins MA fashion show at London Fashion Week. One of the by-products of this relationship resulted in a re-design competition which allowed students within the menswear MA fashion curriculum to reinterpret some of Puma’s most classic footwear styles. The top 3 creations were made available in special Puma Concept stores worldwide, with €30 Euros (approximately $43 USD) being donated to the bursary fund. Puma has always been at the innovative fore-front of sport-fashion with previous collaborations with the likes of Jil Sander, Neil Barrett, Philippe Starck and Alexander McQueen.