Starks Laces have just released a new commercial to highlight the release of their new series of laces that will debut at the end of the month. The film was created by MotionTactics, a division of BurntBatteries. In an age where computer generated effects are the rage, Starks manages to keep things simple via this entertaining animation. Also it doesn’t hurt with all the rage about black cement Jordan III’s these days that they chose that shoe alongside the Colette x LA MJC New Balance 1500.