The United States is set to receive it’s first North American Evisu flagship store this summer in New York’s SOHO district. This new store will give it’s shoppers the ability to acquire products never before available directly to the US public. Much like the Evisu stores in Japan, this new store will provide demonstrations of Evisu’s trademark Gullwing paintings on denim as well as give customers the chance to personalize their own denim.
Although this stores purpose is obviously a retailer first and foremost, it can also be considered an ever evolving gallery of Asian culture as well. There are plans to do exhibitions promoting various Asian artists with inaugural artist being large scale oil painter Simon Birch of Hong Kong. Concluding the list of interactive features is a proposed screening area to give some customers their first taste of Japanese films.
Evisu
92 Greene St.
New York, NY 10012
Image: Cool Hunting
